An opportunity to explore the texmex on a wider platform and the popularity of the cuisine an idea was hatch of a new brand for texmex cuisine. The evolution of American Specialty became the master plan of the food lover who does not recognize himself as a chef or someone who’s great in the kitchen and not even someone who’s a food critic. He is simply a food lover, an enthusiast for mouth-watering palates. American Specialty is the concept to get the TexMex food reach the people through Cuisine houses, Restaurants, Coffee Shops, Hypermarkets across the globe. From chili and nachos to fajitas and enchiladas, Tex-Mex could be called the ultimate comfort food.